WebKDD 2003
Workshop

Webmining as a Premise to Effective and Intelligent Web Applications

August 27th, 2003, Washington DC, USA

http://db.cs.ualberta.ca/webkdd03/
webkdd03 @ cs.ualberta.ca

Held in conjunction with
The Ninth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining


Home > Modified: 03.05.15
Call for Papers Paper Submission Program Instructions for Authors Program Committee

WEBKDD'03 is the 5th of a successful series of workshops on knowledge discovery in the Web. The Web presents a key driving force for a large spectrum of applications, in which a user or even an application can interact with a company, a governmental authority, a non-governmental organization or a non-profit institution. To develop effective and intelligent web-applications and web services, it is essential to analyse patterns hidden in the usage of web resources, their contents and their interconnections. User preferences and expectations together with usage patterns form the basis for personalized, user-friendly and business-optimal services. Contents, and link structures as well as the semantic web are paramount for the development of good wrappers for intelligent web agents. Enabling technologies include data mining, document analysis and classification, user modelling and quality evaluation models for them.

The WEBKDD'03 workshop aims at bringing together practitioners on web-commerce, portals and ASPs, decision-makers in non-commercial institutions that exploit web technologies to optimize their services, technology providers, and data mining researchers to foster the exchange of ideas and the dissemination of emerging solutions on user and usage modelling for effective and intelligent web-based applications using web usage, structure and content mining.

Program & Proceedings are now available

Some Photos


Invited talk: WebKDD in the Business World
by Jim Sterne, Target Marketing
As we create great theory and great models and great tools to probe the numeric realities of Web site traffic, we need to be cognizant of which applications of these ideas, methods and technologies will be most useful for business. Business managers responsible for revenues and customer satisfaction rely on Web analytics tools and professionals to express the online customer experience created by Web designers.

Web analytics will only be of value to large corporations if business managers can understand the value of Web analytics, and can use the resulting reports in a closed loop to inform and measure the impact of Web site changes.

This session will identify the wide variety of measurements that may be taken and call for a consolidated view of Web site activity to ensure corporate decision makers have the information they need to make decisions about their Web site expenditures, decisions about their customers, and decisions about how they are representing themselves to their marketplace.

Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and Internet entrepreneurs, Sterne focuses his twenty years in sales and marketing on measuring the value of a Web site as a medium for creating and strengthening customer relationships. Sterne has written five books including, "World Wide Web Marketing, 3rd Edition," "Customer Service on the Internet, 2nd Edition," "What Makes People Click: Advertising on the Internet," and "E-Mail Marketing". His most recent is "Web Metrics; Proven Methods for Measuring Web Site Success."
Contact: For inquiries send e-mail to webkdd03 @ cs.ualberta.ca

Co-Chairs
  • Ronny Kohavi (Blue Martini Software, USA)
  • Bing Liu (University of Illinois at Chicago, USA)
  • Brij Masand (Data Miners Inc., USA)
  • Jaideep Srivastava (University of Minnesota, USA)
  • Osmar R. Zaïane (University of Alberta, Canada)

Webmaster: Osmar R. Zaïane